Services
Brand strategy
Visual Identity Design
Editorial Design
Creative & Art Direction
Web Design
Ideal clients
Culture industry
Entrepeneurs & artists
I am Niki FV Keysselitz, multidisciplinary designer and art director behind Caray — an independent design practice exploring visual identity as a living system. I collaborate with artists, entrepreneurs and cultural institutions to uncover the essence of their vision and transform it into meaningful visual worlds through strategy, design, photography, and art direction.
Based in Berlin, working worldwide.
Philosophy
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At the centre of my practice is the belief that design is not only a visual language, but a tool for connection — creating spaces where people, ideas and cultures can meet. Through observation, research and close collaboration, I seek to understand the unique narratives behind each project, finding connections between concepts and translating their values, character and purpose into thoughtful visual expressions.
Moving across disciplines, I combine strategic thinking with visual exploration to create identities and experiences that feel authentic, intentional and alive.
Background
→ Design Educator & Researcher — Universidad Europea de Madrid
Alongside my independent practice, I explored design as a tool for learning, dialogue and critical inquiry through teaching as a lecturer in the Bachelor’s Degree in Graphic and Multimedia Design, where I guided students through subjects on design and creativity, focusing on conceptual development, visual research and experimentation.
I also contributed to the creation of third-year courses for the online degree and supervised research projects exploring different fields of contemporary design, from digital and physical design technologies to corporate identity, signage systems and graphic production applied to event experiences.
→ Recognition & Talks
— INNOVA Award for the best innovation project of the End-of-Degree State Awards of The Official Association of Graphic Design Catalonia for its communicative, plastic, functional and operative innovation (2019)
— Speaker at GRADA, 2019, Design Congress in Graphispag. Barcelona
— Speaker at Universidad Europea de Madrid, 2021
Services
Coaching 1:1
In my one-on-one consultations, I offer tailored guidance to help you gain clarity, refine your ideas, provide creative insight and move forward with confidence, whether you’re just starting out or evolving your brand.
Creative & Art Direction
I provide Creative & Art Direction to ensure depth, differentiation & consistency across all your brand touchpoints.
Brand Identity
Logo Suite
Submarks
Typography Hierarchy
Color Palette
Iconography
Brand Guidelines
Brand Strategy
Brand Discovery
Brand Tone
Brand Persona
Brand Opportunity
Creative Direction
Moodboards
Creative Writing
Brand Collateral
Social Media Design
Editable Social Media Templates
Business Cards & Stationery
Photography
Poster & Flyer design
Editorial Layouts
Merch
( Etc )
Web Design
Squarespace
Web Design Strategy / Sitemap
Responsive / Mobile Optimization
Domain Transfer
Basic SEO optimization
Post-Launch Support
LOVING WORDS FROM CLIENTS
Every time I go through the finished concept, I am amazed. It is so incredibly brilliant, innovative, deep, elegant, and beautiful. After 10 years of supporting Maniac Dance Center with only a logo, the new branding seriously leveled up the game. I will forever be grateful.
— Natalie Baron about the branding of Maniac Dance Center
I had been thinking about Purisst for years, but it was not until I talked with Niki that I could see it as a true, tangible reality. I am fascinated by how her mind works; how sensitive and curious she is, and I am really in love with how the identity came together. So much that I ended up
getting a tattoo of it!
— Janina Homann about the design process of Purisst
It is rare to come upon Dance Festivals with well-thought-out designs, but this one was just next level. The conceptualization of each icon is so unique, special, and accurate, and the implementation in the event flawless. I felt very impressed and inspired.
— Eshi Paradiso about the visual identity of 5th Chamber