Client
Maniac Dance Center
Industry
Arts & Culture
Services
Brand Strategy
Brand Identity
— Maniac Dance Center
— Winter & Summer Camp
Iconography
Social Media Design
Brand Guidelines
Pitch Deck Design
Maniac Dance Center is built around a shared, wholehearted love for dance. Reclaiming the word maniac, the brand celebrates people united by an ungovernable enthusiasm for movement, where curiosity, empathy, and growth matter as much as technique.
Inspired by the concept of mirroring and the Rorschach test, the visual identity explores the idea that we discover ourselves through others. Symmetrical forms continuously transform, expressing connection, interpretation, and the collective energy that emerges when people move together. The identity extends across the center and its seasonal dance festivals, creating a flexible visual language that evolves with its ever-growing community.
Iconography
In order to create the iconography of Maniac, we support/inspire ourselves with the concept of Mirroing and in the Rorschach Test. From this concept we can explore infinite creationes and creative elements for different communications of the brand.
COACHES
DANCE BATTLES
WORKSHOPS
COMMUNITY
PERFORMANCE 2
PERFORMANCE
UPCOMING EVENTS
Color Palette, Iconography & Motion Design for Winter Camp 2024
Color Palette, Iconography & Motion Design for Summer Camp 2024
“Niki has a unique ability to deeply understand a brand’s essence and translate it into thoughtful, distinctive design, making the collaboration feel effortless and truly aligned”
“I have been working with Niki since 2023 and couldn’t be happier with our collaboration.
Together, we have developed brand identities and campaigns, and at every stage I have felt heard and seen. Her artistic signature and great attention to detail makes every project special and significantly sets her work apart from any designer I have worked with before.
For me and my company, choosing to work with Niki was a clear decision to elevate our brand.”
— Natalie Baron, founder of Maniac Dance Center“Niki has a unique ability to deeply understand a brand’s essence and translate it into thoughtful, distinctive design, making the collaboration feel effortless and truly aligned.
I have been working with Niki since 2023 and couldn’t be happier with our collaboration, Together, we have developed brand identities and campaigns, and at every stage I have felt heard and seen. Her artistic signature and great attention to detail makes every project special and significantly sets her work apart from any designer I have worked with before.
For me and my company, choosing to work with Niki was a clear decision to elevate our brand.”
— Natalie Baron, founder of Maniac Dance Center
