Client
Stage Seven - Dance School
Industry
Culture
Services
Brand Identity Re-design
Social Media Design
Brand Guidelines
For its 10th anniversary, Stage Seven set out to refresh its identity. After a decade with an outdated logo, the brand needed a system that reflected its evolution as a space of connection, creativity, and belonging. The new 360º rebrand captures this spirit of youth & togetherness through a flexible, expressive visual language that grows with its community, celebrating Stage Seven’s values, energy, and people while honoring its past and embracing the future. This was achieved by developing a merch design that encapsulate key quotes of the last 10 years in old-school style charms, stickers & patches.
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“Niki set the perfect tone for Stage Seven’s future. Even without ever stepping into our space or experiencing a class, she truly got us : our values, our energy, our vision. That level of understanding is pure talent!”
“Letting go of our old identity wasn’t easy, but her vision made the transition feel natural and so right. She created a new look we didn’t even know we needed, and now I want everyone to see our dance family through her eyes.
Niki has a rare gift, and the way she carries it with such humility makes working with her incredibly special.”
— Anna Grobelny, founder of Stage Seven“Letting go of our old logo after 10 years wasn't easy, neither for our team nor for our more than 700 members. But the transition happened remarkably quickly and naturally, simply because, thanks to Niki's deep understanding of who we are, we now present ourselves to the outside world exactly as we truly are.”
“Working with Niki is special not only on a personal level—she also played a key role internally in helping me gain buy-in for a long-overdue rebrand. Right from the start, her initial mood boards and design concepts hit the nail on the head regarding our identity, so the team quickly recognised the opportunity they presented.”
— David Sperling, member of Stage Seven“Niki set the perfect tone for Stage Seven’s future. Even without ever stepping into our space or experiencing a class, she truly got us : our values, our energy, our vision. That level of understanding is pure talent!”
“Letting go of our old identity wasn’t easy, but her vision made the transition feel natural and so right. She created a new look we didn’t even know we needed, and now I want everyone to see our dance family through her eyes.
Niki has a rare gift, and the way she carries it with such humility makes working with her incredibly special.”
— Anna Grobelny, founder of Stage Seven“Letting go of our old logo after 10 years wasn't easy, neither for our team nor for our more than 700 members. But the transition happened remarkably quickly and naturally, simply because, thanks to Niki's deep understanding of who we are, we now present ourselves to the outside world exactly as we truly are.”
“Working with Niki is special not only on a personal level—she also played a key role internally in helping me gain buy-in for a long-overdue rebrand. Right from the start, her initial mood boards and design concepts hit the nail on the head regarding our identity, so the team quickly recognised the opportunity they presented.”
— David Sperling, member of Stage Seven
