Purisst is a nutrition and health coaching practice by Janina Homann, dedicated to helping people build a more conscious and balanced relationship with food and wellbeing. The visual identity embraces this philosophy through a minimalist, refined aesthetic rooted in clarity and intention.

At its core, the logo combines an eye—symbolising intuition and mindful awareness—with a bowl, representing nourishment and care for the body. The identity is supported by an extensive logo suite and a considered iconographic system that translates holistic concepts into simple, abstract forms, creating a visual language that feels elegant, calm, and timeless.